The mission of the project is to stimulate development of distinctive heritage experiences relating people to places, empowering them to achieve a sense of belonging in a changing world and helping them to shape a more sustainable future. By attracting visitors, this will raise the income of communities and encourage people to preserve and to interpret our common European heritage.
Making heritage work is one of the ways to achieve sustainable development of societies. Success of activities in this direction depends on quality of interpretation, which requires considerable knowledge, learning, training and developing of new skills. These are the aims of the HeriQ project, which objective is to transfer the innovative “ParcInterp” methods – “Quality Standards in Heritage Interpretation” to become commonly practiced in the partner countries. “ParcInterp” is recognized as an EU pilot project for integrating ESD (education for sustainable development) into heritage interpretation. The core activities of the project are: needs analysis, transfer of innovation and training of interpretive agents, field testing and valorization/dissemination of the results. The target groups trained by interpretive agents are mountain guides, museum guides and tourism guides.
ParcInterp is about qualities, standards, criteria and competence building. HeriQ is to introduce standards which help to inspire first hand experiences with the site or object; to focus messages on central themes; to train staff and our media represent the mission; to relate topics to the visitor‘s world.
The project is intended to train interpretive agents who connect people to their heritage, communicate responsible and sustainable thinking through the way they interact with people and places.
Interpretive agents empower people:
to see themselves as part of nature,
to see themselves as responsible for future generations,
to balance ecological, economic and social issues against the background of justice,
to balance preservation and change in terms of sustainable decisions,
to question their own attitudes and interact respectfully with others,
to support independent learning and facilitate participation.
Interpretive agents are thus facilitators of education in sustainable development, who encourage a viable balance between preservation and change.